Tokyo Game Show 2025 Exhibitor Guide – Part 2

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When you think of Japan, what images come to mind? Futuristic cities, vibrant pop culture, traditional temples, or perhaps cherry blossoms? While Japan is famous for blending tradition with cutting-edge technology, participating in an event like Tokyo Game Show (TGS) can highlight some unique challenges you might not expect.

In this post, we’ll cover practical tips and considerations that global exhibitors should know when preparing for TGS 2025.

How’s the Weather in Japan in September?

September in Japan is still summer, characterized by high temperatures and intense humidity. Last year alone, about 9,100 people in Japan were hospitalized due to heatstroke. Therefore, heatstroke prevention should be a top priority for exhibitors.

Heatstroke Prevention Checklist for TGS Exhibitors:

• • Salty snacks (salt candies, electrolyte sports drinks such as Gatorade or Powerade) for replenishing salts lost through sweating ⭐️⭐️⭐️⭐️
• • Hydrating beverages like bottled water and unsweetened tea ⭐️⭐️⭐️⭐️
• • Cooling towels and cooling sheets to quickly lower body temperature and alleviate symptoms like headaches or dizziness ⭐️⭐️⭐️
• • Scheduled regular rest breaks for booth staff to recover and maintain good health ⭐️⭐️⭐️⭐️⭐️

These items are readily available in convenience stores near the venue. Avoid caffeinated and carbonated drinks, as they can contribute to dehydration.

What Are Companion Models at TGS?

Promotional models, known as companions(コンパニオン) in Japan, play an essential role at local events. Unlike in other countries, where promotional staff mostly provide information at a reception desk, companions in Japan usually stand visibly in front of booths to actively attract visitors.

Their responsibilities include promoting your booth, distributing flyers, and handing out promotional items.

Most companions are managed by specialized talent agencies in Japan, making it difficult to hire them without local connections. They also expect professional-level treatment and careful management.

EIDETIC has extensive experience managing companions at Japanese events, ensuring smooth communication and operations tailored to your company’s needs.

What Are the Most Popular Giveaways at Tokyo Game Show?

Visitors to TGS typically receive numerous promotional hand fans(うちわ). These fans are extremely popular due to Japan’s hot climate. Well-designed giveaways at Tokyo Game Show become long-term brand reminders in visitors’ hands.

Printed flyers are also common promotional tools, reflecting Japan’s preference for tangible, physical materials. If you feel traditional flyers might not appeal to your audience, consider alternatives such as mini photo books or compact magazines.

💡Want help preparing the perfect giveaways at Tokyo Game Show? Contact our team for local insights and end-to-end support.

How Do I Contact the TGS Organization Team?

Unlike many international trade shows, which usually have a centralized management structure, TGS involves multiple departments and partner organizations, each responsible for different aspects of the event.

In addition, each booth often has its own assigned management personnel, increasing communication complexity compared to other international events. At previous TGS events managed by EIDETIC, we encountered issues such as banners produced outside of Japan lacking local fireproof certification—an issue not initially stated clearly in guidelines. Fortunately, effective communication with on-site staff resolved this issue without the need to remove banners.

Navigating these complexities can be challenging. EIDETIC’s established relationships and experienced local teams enable quick, accurate communication and minimize potential risks during the event.

What Are the Key Booth Regulations at Tokyo Game Show?

In our next and final chapter, we’ll dive deeper into detailed TGS booth regulations. Tokyo Game Show is known for its specific and rigorous requirements, which can feel overwhelming, especially for international exhibitors.

While the official regulations for TGS 2025 will be released in July, here are some of the key updates announced so far for this year:

• • Standardized Booth Size: Booth lengths at TGS are standardized to maximize space. Booth lengths are typically limited to 21 meters (approximately 7 booths). Only exhibitors applying for 42 booths or more can secure island booths. If you aim for an independent booth, be sure to note this.
• • Booth Operating Hours: Booth operating hours will be slightly adjusted. For instance, the first day of public exhibition (B2C) will begin 30 minutes earlier compared to previous years. Adjust your team’s schedule accordingly.
• • Stage Setback Rules: To ensure smooth visitor flow, stage placement guidelines have been updated:
  • -Stages under 1m tall require at least a 4m setback from aisles.
  • -Stages 1m and taller require at least a 6m setback from aisles.
• • Accessibility for All: A new “Accessibility Zone” has been introduced at TGS, highlighting software and services accessible to people regardless of age or disability. Exhibitors offering adaptive technology, eye-tracking devices, and inclusive gaming solutions are encouraged to participate.

For more detailed regulations from TGS 2025, please refer to our previous TGS 2025 Regulations Guide. Stay tuned for a comprehensive breakdown of the official TGS 2025 regulations as soon as they are released!